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AI Marketing 101

  • up to 2 weeks
  • Intermediate

AI Marketing 101 is a live cohort course designed to teach you how to use AI tools to make marketing tasks 10x easier. Learn from Blake Emal, former CMO of Copy.ai, and gain practical skills in SEO, ad creative, content marketing, and more.

  • SEO
  • Ad Creative
  • Content Marketing
  • Copywriting
  • Prompt Writing

Overview

In AI Marketing 101, you'll learn how to leverage AI tools to streamline your marketing tasks. From writing great prompts to generating A+ content for SEO, ads, and content marketing, this course covers it all. You'll also learn how to build repeatable processes and automate key parts of your workflow using tools like ChatGPT, Notion AI, and DALL-E 3.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    English
    course language
  • Part-time
    course format
  • Live classes
    delivered online

Who is this course for?

Marketers

You're a marketer looking for expert tips on using AI tools (i.e. writing prompts, refining content, and automating work).

Content Creators

You want a repeatable way to complete your specific marketing work (could be content marketing, could be ads).

Team Leaders

You're ready to not just learn about AI tools, but actually become a master of them and carry that over to your team.

AI Marketing 101 offers key benefits such as mastering AI tools for marketing, generating high-quality content, and automating workflows. Ideal for marketers and content creators, this course will help you achieve your goals and advance your career.

Pre-Requisites

1 / 3

  • Basic understanding of marketing principles

  • Familiarity with digital marketing tools

  • Willingness to learn and adapt to new technologies

What will you learn?

Current state of AI in marketing
This will walk you through the current dos, don'ts, possibilities, and impossibilities of AI for marketing use cases as of right now.
Live Session: Content Marketing
In this live session, I will go over use cases for using generative AI in Content Marketing. We will cover best practices for writing blogs, compiling social posts, and writing email campaigns. There will also be Q&A in the final 15 minutes of the session.
Writing Great Prompts
This is where the action starts. This module will cover the different prompt frameworks you can use to accomplish pretty much any result you need for marketing. I'll showcase how I think about prompt writing and give clear dos and don'ts.
Live Session: Q&A + Tools
In this live session, I'll tackle real questions the community has around AI use cases in SEO, Content, Ads, and beyond. We will also give a glimpse into a few tools more specifically, like: ChatGPT (including DALL-E 3), Notion AI, Claude AI, Blaze, Fireflies, VEED.
AI Marketing Tools Landscape
This module walks you through the different tools available for different marketing use cases so you can be aware of things that could fit in your workflow. We'll also dive into how/when to use broad AI tools vs niche AI tools.
Live Session: SEO
In this live session, I will go over use cases for using generative AI in SEO. We will cover best practices for finding keywords, using AI to write meta data, and building content with SEO in mind. There will also be Q&A in the final 15 minutes of the session.
Refining AI results
This module will give you the tools and frameworks needed to refine and revise results you receive from AI tools like ChatGPT. I'll cover processes like editing, refining content, etc.
Live Session: Ads
In this live session, I will go over use cases for using generative AI in Paid Ad Creative. We will cover best practices for writing headlines/primary text, creating ad copy variants, and optimizing ad budgets/performance. There will also be Q&A in the final 15 minutes of the session.
Systems and Automations w/ AI
This module will cover the foundations of how to set up systems and automations for your marketing tasks, plus give formulas to set these up in Zapier. I'll also give general advice on what to automate vs what to avoid automating.
Connect with Blake on social
Bonus module to connect with Blake on social media.
Grab the 800+ AI tools list
Bonus module to access a comprehensive list of over 800 AI tools.
Past Cohort Session Recordings
Bonus module to access recordings of past cohort sessions.
20 minute AI coaching session w/ Blake (Free)
Bonus module offering a free 20-minute AI coaching session with Blake.

What learners say about this course

  • “Blake was awesome, I just wish there was more information regarding marketing vs just an overview of tools. I think that is important, but I would have liked it to be a bit more in-depth. I think that it would have been better if the cohort was a week or two longer.”

    Sandy

    Founder / inventor of Bowdabra, HPA Enterprises, inc

  • “Blake is a fantastic remote teacher. Loved the engagement and quick responses. I also love how thoughtful he was in making sure we all understood the material and tweaking it to make it more hands on. Excited to continue on Discord- another extremely thoughtful idea and benefit of the course.”

    Lauren

    VP of Marketing, Maestro

  • “The course exceeded my expectations. Blake is an excellent teacher and practitioner of his skills. Many times when we asked a significant question, he would do a short video on the topic. Highly recommend...”

    Giri

    CFO In Transition

Meet your instructor

  • Blake Emal

    Founder, Pagetear

    Blake Emal is a skilled copywriter who founded Pagetear, a writing agency focused on creating high-converting copy for landing pages, emails, and ads. He also serves as the xCMO at CopyAI and has a proven track record of success in building and growing marketing teams and businesses.

Upcoming cohorts

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$499