Accelerating Innovation with AB Testing
Dr. Ronny KohaviMaven
This course covers the design and analysis of trustworthy A/B tests, integrating AI/ML, and growing your business through data-driven decision-making. You will learn from real examples and stories from Microsoft, Amazon, and Airbnb, understanding the challenges and pitfalls of experimentation. The course also covers cultural challenges, institutional memory, observational causal studies, and more technical topics like Bayesian vs. Frequentist methods.























